growing your website? deadheading is key

For those of you who are a bit green fingered and like gardening. You’ll know we always have to remember what to dead-head and what to leave. We dead-head flowers so that they don’t go to seed. Unfortunately  that has happened all across the university estate.

If you want to grow a successful, health, well-stocked and well-designed web garden on your digital estate you need to get ruthless with your deadheading and weeding.

In order to improve the quality of our website content we have conducted the first University-wide website content audit.

Let me introduce the University of Edinburgh ‘100K content pruning challenge’, aiming to remove unnecessary/duplicated content. #deadheading https://blogs.ed.ac.uk/website-communications/content-audit-findings-and-the-100k-challenge/

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