This blog is for Amber because she wants to know about institutionally provided technologies #openblog19
At University of Edinburgh we know that our people are our strength. This is a place of knowledge creation, and a place of knowledge sharing.
As Director of Learning, Teaching and Web Services I am lucky to have responsibility not only for the institutionally provided learning technology, but also the institutionally provided Web. You know me, I like to have a strategy for such things.
Our Web strategy addresses how the university uses web technologies to enhance our
students’ experience, disseminate our best research and engage with our diverse audiences.
The University’s web estate and use of online channels has evolved largely organically, which has led to gaps in corporate knowledge and exposed the institution to significant risks. Its no secret that there is fragmentation of technology, working methods and standards, which leads to uneven and, in some cases, broken user journeys.
We try to address these issues, with a tight focus on the University’s vision to deliver impact for society through leadership in learning and research. While University websites, including the corporate website (EdWeb) and MyEd portal, are at the core of the strategy, strong consideration is also given to online channels as a point of user acquisition and engagement.
Our vision is founded on a need to work together in the use of web technologies to achieve business goals across the University, developing the operational agility to take advantage of the most promising online opportunities.
Our web strategy aligns with the University’s Vision 2025, Corporate Plan and other significant institutional and national strategies, and complement initiatives such as Service Excellence and Digital Transformation. This strategy was developed in the manner in which it should be executed – collaboratively – with strong senior leadership and active engagement from publishers and practitioners across the University.
One theme of our strategy is that of ‘Influential voices’. We aim for:
- Increased online visibility for the work of staff, students and, ultimately, the University
- Improved profile and visibility for the University across search and online channels
- Well-trained staff and students who effectively and safely manage their online identity
- Improved cooperative working online with partners from the commercial, third and public sectors
- Enhanced partnership syndication of University content
- Investigation into the development and deployment of a centrally-managed website publishing platform
- Development of policies, processes and quality control mechanisms to support staff and student publishing
- Development of content syndication and sharing tools
- Creation of training materials and investment in associated communities of practice
The development of and launch of an academic blogging platform and Domain of One’s Own is a big part of what we are doing in this theme of our web strategy. You can read more about this in blog posts from Anne-Marie and Lorna. And once Jonathan is in post, you can meet our new Head of Web Strategy to find out more about each of the other themes.