It can be useful to use social media channels to share and disseminate your blog, and ensure that your posts reach a wide range of readers. This is known as amplification. You can share your blog posts through sites like Twitter, Facebook and LinkedIn. This can be a good way to engage people with your blog and generate discussion. You can share individual posts, and you can also add a link to your blog on your profile page.
— Lorna M. Campbell (@LornaMCampbell) April 20, 2018
You can use Google Analytics to monitor traffic on your blog, to see how many people are viewing and sharing your posts and where they come from. Website and Communications run a training workshop that you can sign up for to learn how Google Analytics works.
Syndication allows you to share your content with other blogs and also to pull in content from other blogs to your blog using RSS and Atom feeds. blogs.ed.ac.uk has a simple syndication plugin called FeedWordPress which can help you do this. This video shows you how you can use FeedWordPress to pull syndicated content into your blog.
As we mentioned earlier, all the content that appears on the University’s OER Service blog is syndicated from other sites.
A word of caution
If you are going to share your blog posts through other social media channels, either directly or through syndication, you need to consider your Digital Footprint.
If you are using your blog to discuss potentially sensitive or controversial topics you should also consider whether you want to disseminate your posts more widely. A blog post that may not be controversial in an academic context could be misinterpreted if it goes viral, resulting in unwanted attention or abuse.
(Playfair Architectural Drawings, CC BY, University of Edinburgh, https://images.is.ed.ac.uk/luna/servlet/detail/UoEcar~3~3~74519~209918:Dollar-Academy--Roofing-of-Wings-,-#)